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Silicom Ventures, in partnership with Dyyno, brings you live action directly from the 2010 Personalized Medicine World Conference (PMWC). PMWC 2010 is a 2-day educational and business conference on Personalized Medicine - the first large conference of its kind in the Silicon Valley. This conference will examine the emerging field of personalized medicine that is already providing benefits for the health care industry, while simultaneously creating business opportunities within the Lifesciences marketplace.

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PMWC 2010 Sponsors:

Jan 19^th 2010 9.00am

Opening words - Barbara Ralston, Stanford Hospital and Clinics

Jan 19 ^th 2010 9.10am

Genomics, Pharmacogenomics and Personalized Medicine - Professor Michael Goldman, San Francisco State University

Jan 19^th 2010 9.40am

What do Physicians want from Genomics? - Robert Nussbaum, MD UCSF

Jan 19^th 2010 10.00am

Building a Value Proposition for Personalized Medicine: The Good, the Bad, and the Ugly - Kathryn Phillips, Ph.D. UCSF

Jan 19^th 2010 10.20am

Development and Commercialization of New Therapeutics and Companion Diagnostics - Mary Haak-Frendscho, Ph.D. (Takeda Pharmaceuticals San Francisco), Gregory Heath, Ph.D. (Illumina), Rick Hockett, MD (AFFYMETRIX, INC.), Hakan Sakul, Ph.D (Pfizer), Cecilia Schott, PharmD., MBA (AstraZeneca), Yael Weiss, MD, Ph.D (Merck), and Moderator: John Steuart (Claremont Creek Ventures)

Jan 19^th 2010 11.20am

11:20am PharmGKB: Curating and Storing the World's Pharmacogenomic Knowledge - Professor Russ Altman, Stanford University

Jan 19^th 2010 11.40 pm

Integrating Genomic Medicine into Patient Care - Trisha Brown, DNA Direct

Jan 19^th 2010 1.00 pm

A Personal Genome - Professor Stephen Quake, Stanford University

Jan 19^th 2010 1.20 pm

Value-based Pricing and Sustainable Growth for Personalized Medicine - Patrick Terry, Technic Solutions LLC

Jan 19^th 2010 2.00 pm

Implementing Pharmacogenomics into Clinical Practice - Professor Alan Wu, UCSF Pathology & Laboratory Medicine

Jan 19^th 2010 2.20 pm

FDA Regulation: Challenges and Solutions - Elizabeth Mansfield, Ph.D., FDA

Jan 19^th 2010 2.40pm

Bringing Preventive Genomic into Clinical Practice - Vance Vanier, M.D., Navigenics

Jan 19^th 2010 3.00 pm

Patients Like Me: Role of multimodal mining in personalized medicine - Tanveer Syeda-Mahmood Ph.D., IBM

Jan 19^th 2010 3.20 pm

Fit for the BeneFit: Translation towards Personalized Medicine - Multiple Sclerosis as a model - Professor Ariel Miller, M.D., Ph.D., Technion, Israel

Jan 19^th 2010 3.40 pm

Trend in Personalized Medicine - Scott Jenkins, Ph.D., Dell

Jan 20^th 2010 9.00 am

Systems Medicine, Transformational Technologies and the Emergence of Proactive P4 Medicine - Leroy Hood M.D Ph.D., Institute for Systems Biology

Jan 20^th 2010 9.30 am

Bridging the Gap Between Needed Technical Standards and the Rapid Innovation - Michael.D. Amos, Ph.D. NIST, US Government

Jan 20^th 2010 9.45 am

Enabling Personalized Medicine with Healthcare IT - Michael Cantor, M.D., Pfizer

Jan 20^th 2010 10.00 am

The Revolution in Genomics and Emergence of PM - Clifford Reid, Ph.D., Complete Genomics

Jan 20^th 2010 10.20 am

Personalized Medicine for Diseases of the Immune System - Paul J. Utz, M.D., Stanford University

Jan 20^th 2010 10.40 am

Investing in Personalized Medicine: Are we there yet? The Promise, the Challenges and the Rewards - Brook Byers (Kleiner Perkins Caufield & Byers), Sue Siegel (MDV), Mickey Urdea Ph.D. (Tethys Bioscience, Inc.), Vijay Lathi (New Leaf Venture Partners) and Moderator: Stephen Thau (Morrison Forester)